Mondi nominated for 2011 FlexoTech International Print & Innovations Award
High resolution print design of frozen foods packaging among the top four award entries
Thanks to outstanding print results in high definition flexography, Mondi made the final round in the 2011 FlexoTech International Print & Innovations Award. Out of hundreds of submissions, its package design of the "Felix" brand for Swedish food company Procordia was selected as one of top four in the "Flexible Packaging – Processes" category.
The 2011 International Print & Innovations Awards represent the 13th time the awards have been given by FlexoTech - the trade journal for the print and paper industry. The competition is intended to acknowledge designs of particular distinction in terms of quality, innovation or the print technology used. The high-resolution flexography design submitted by Mondi Wheatley was a jury favourite because of its unparalleled quality, bold colours and crisp image contours.
The Mondi plant in Scunthorpe, United Kingdom, producer of coextruded polyethylene (PE) packaging films including laminate and microwavable packaging solutions for the food industry, recently succeeded in introducing high definition flexographic printing. "The customer response to the high resolution print motifs has been remarkable. We were very pleased to learn that the Felix packaging was nominated for the FlexoTech Award in the 'Flexible Packaging – Processes' category. This performance underscores the feedback from our customers. And after winning the DFTA Award, it represents another success for us", Gutheil added.
The new high definition flexography for flexible packaging simultaneously delivers qualitatively high-grade print images and great flexibility in the production of various packaging designs. Thanks to the improved quality, products attain a more attractive appearance, which contributes to stronger branding and higher recognition value. "Since the majority of purchase decisions are made directly on the store premises, a pleasing package is essential at the point-of-sale (POS)", concludes Gutheil.
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Pictures
Felix – Print Design in High Definition Flexo Print
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Contact
Judith Schwendemann
Marketing Manager
Coatings & Consumer Packaging
Tel.: +43 (1) 790 13 – 4962
Fax: +43 (1) 790 13 967
Email: judith.schwendemann@mondigroup.com
About Mondi Coatings & Consumer Packaging
Mondi Coatings & Consumer Packaging, a Business Unit of the Europe & International Division, is a backwards integrated, innovation leader of siliconised, plastic- and paper-based materials and packaging. With 21 plants, 4 converting terminals and a R&D Centre, we provide a customer oriented portfolio based on technologies such as siliconising, extrusion coating, film extrusion, laminating, printing and converting.
We serve a broad range of industries with tailored solutions such as customised release liner for the pressure sensitive adhesives industry, extrusion-coated applications for industrial papers and efficient barrier materials for food & non-food industries.
The portfolio further includes flexible packaging such as high quality barrier films, printed monofilms and laminates, pre-made paper and plastic bags as well as stand-up pouches with a wide range of features.
Through a worldwide sales and international plant network Mondi Coatings & Consumer Packaging provides global customer service and certified process standards. Backed by its own R&D Centre, it assures customers of tailor-made, advanced solutions and continues to drive innovation in the industry.
About Mondi
Mondi is an international paper and packaging Group, with production operations across 31 countries and revenues of €6.2 billion in 2010. The Group’s key operations are located in Central Europe, Russia and South Africa and as at the end of 2010, Mondi employed 29,000 people.
Mondi is fully integrated across the paper and packaging process, from the growing of wood and the manufacture of pulp and paper (including recycled paper), to the conversion of packaging papers into corrugated packaging, industrial bags and coatings.
The Group is principally involved in the manufacture of packaging paper, converted packaging products and uncoated fine paper (UFP).
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. The Group has been recognised for its sustainability through its inclusion in the FTSE4Good UK, Europe and Global indices in 2008, 2009 and 2010 and the JSE’s Socially Responsible Investment (SRI) Index in 2007, 2008, 2009 and 2010.
Last change: 04/11/2011