Mondi’s new Color Copy online video campaign lets participants imagine a life of crime, make the evening news and win a weekend to prison
Mondi, the global pulp and paper producer, has launched a new marketing campaign that combines crime, comedy and Color Copy. In an online fake “UFP Breaking News” video (www.colorcopy.com/gotoprison), the news anchor takes us “live” to the scene of the crime ─ a run-down building littered with the remains of a hastily abandoned counterfeiting operation.
Printer equipment, reams of Mondi’s Color Copy and 600 Euro notes provide evidence of what might possibly be Europe’s “biggest money fraud” case. Complete with eye witnesses and police statements, details indicate this might not be the perfect crime: 600 Euro notes do not exist, the bills contain a circle of 9 not 12 euro stars and the forger’s portrait has been reproduced in the centre of the stars.
“The online video is a fun way to present Color Copy’s features to our current and future customers. Color Copy is recognised for delivering high quality full-colour print results,” explains Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper. “Obviously our ‘counterfeiters’ were already familiar with this fact.”
The website provides instructions on how to upload a photo, which will then appear on the 600 Euro bank note during the customised news broadcast video. Videos can be shared by clicking on the links provided on the site. The maker of the video that receives the most views will win a weekend for two at the prison hotel Malmaison in Oxford.
The online video campaign to send yourself – or a friend – to prison runs online until March 4, 2012. Please visit www.colorcopy.com/gotoprison for further details.
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Contact
Jolene Pozniak
Communications Manager
Uncoated Fine Paper
Tel: +43 (1) 79013 – 5663
e-Mail: jolene.pozniak@mondigroup.com
About Mondi Uncoated Fine Paper
Mondi Uncoated Fine Paper is a business unit of Mondi, a leading international paper and packaging company. In 4 paper mills in Austria, Slovakia, Russia and South Africa, Mondi Uncoated Fine Paper produces office and professional printing papers with the environment in mind. It complies with the strictest international certification standards and regularly earns recognition for this policy such as the #1 position in WWF’s 2010 Paper Company Environmental Index and the 2010 PPI Award for Mondi SCP Mill’s Environmental Strategy of the Year. Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.
About Mondi
Mondi is an international paper and packaging Group, with production operations across 31 countries and revenues of €6.2 billion in 2010. The Group’s key operations are located in Central Europe, Russia and South Africa and as at the end of 2010, Mondi employed 29,000 people. Mondi is fully integrated across the paper and packaging process, from the growing of wood and the manufacture of pulp and paper (including recycled paper), to the conversion of packaging papers into corrugated packaging, industrial bags and coatings. The Group is principally involved in the manufacture of packaging paper, converted packaging products and uncoated fine paper (UFP). Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. The Group has been recognised for its sustainability through its inclusion in the FTSE4Good UK, Europe and Global indices in 2008, 2009 and 2010 and the JSE’s Socially Responsible Investment (SRI) Index in 2007, 2008, 2009 and 2010.
Last change: 01/12/2011