New 3D varnish from Mondi adds the “wow” effect to flexible packaging materials at point of salePublication Date:
26 September 2017
Vienna, 26 September 2017 – Today’s consumers are drawn to unusual and appealing packaging designs and formats that stand out. Inspired by this trend, Mondi has recently created a special 3D varnish with haptic effects for enhanced shelf appeal at point of sale. By applying the coating reverse on the surface of a flexible material, the effect resembles embossing with the advantage of an in-line process. This way the packaging stimulates human senses using haptic impressions, offering consumers a new dimension in terms of the shopping experience. By creating this “wow” effect, the new finish gives brand owners exciting opportunities to differentiate their high-end products at the point of sale.
From a technical standpoint, the process of applying the finish can be easily integrated into existing production lines, without any additional steps. The key to success is the special way in which the very high density coating is applied on the film in high thickness (achieving more than 50µm thickness). By doing so, Mondi’s new 3D varnish provides several benefits for both brand managers and their customers alike. To brand managers it is a big advantage as it allows them to highlight any image or logo in 3D. As a result, the brand’s image on the shelf can significantly stand out without extensive changes to the lamination process. On the other hand, end-customers enjoy impressive haptics on the packaging of their favourite products.
Oliver Sperber, Chief Innovation Officer at Mondi Consumer Packaging, comments: “Our committed application engineers were able to develop this innovative finish keeping in mind how important it is for brands to enhance their look and feel for consumers. At present, the majority of FMCG purchase decisions are taken in front of the supermarket shelf – a trend which is expected to continue over time. The 3D varnish is an example of how customers benefit from Mondi’s synergized research and development strategies, having its core competencies in areas such as plastic films, packaging, paper and coatings brought together under one roof.”
Judith Wronn, Marketing and Communications, Mondi Consumer Packaging
Tel: +43 (0)1 79013 4793, Fax: +43 (0)1 79013 967
Email: [email protected]
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Mondi is an international packaging and paper group, employing around 25,000 people across more than 30 countries. Our key operations are located in central Europe, Russia, North America and South Africa. In 2016, Mondi had revenues of €6.7 billion and a return on capital employed of 20.3%.
We are fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and compound plastics, to developing effective and innovative industrial and consumer packaging solutions. With over 100 products customised into more than 100,000 solutions, we offer more than you may expect. Leading brands around the world rely on our innovative technologies and products across a variety of industries such as
agriculture; automotive; building and construction; chemicals and dangerous goods; food and beverages; graphic and photographic; home and personal care; medical and pharmaceutical; office and professional printing; packaging and paper converting; pet care; retail and e- commerce; and shipping and transport.
We believe sustainable development makes good business sense. It's integral to our responsible and profitable growth, and embedded in everything we do, every day. We continue to look for ways to do more with less, promote the responsible management of ecosystems, develop and inspire our people, and enhance the value that our sustainable product solutions create.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. We have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.