PERGRAPHICA® makes waves in professional printing worldPublication Date:
02 March 2017
Customers impressed by new Mondi portfolio of high-end design papers
Vienna, 1 March 2017 – PERGRAPHICA® is Mondi’s portfolio of premium uncoated fine papers designed for the exacting needs of the creative and commercial print industries. Since its launch last year, numerous graphic designers, printers and publishers have made the switch to PERGRAPHICA® design papers – and are delighted by the results.
Known as ‘Paper for Perfectionists’, PERGRAPHICA® fulfils the most demanding requirements for sophisticated and elegant printed documents while meeting top sustainability standards. The portfolio provides excellent printability on a choice of textures, shades and weights. It is available in two textures (Rough and Smooth), three shades (High White, Classic and Natural) and six grammages between 90 and 300 g/m2. Customers in many European countries can purchase PERGRAPHICA® through local distribution companies.
Johannes Klumpp, Marketing and Sales Director, Mondi Uncoated Fine Paper, said, “We are pleased by PERGRAHICA®’s quick success on the market and the wonderful feedback we’ve received from customers. It shows how well this portfolio suits the needs of the creative industries. With its look and feel, PERGRAPHICA® reflects emotions that bring your story to life.”
More customer focused than you expect. Every day.
PERGRAPHICA® is FSC® certified, making it the logical choice of paper for the Forest Stewardship Council Germany’s 2016 magazine. Dr Uwe Sayer, Managing Director of FSC Germany, stated, “As an international certification organisation, we make sure to use paper that bears our certification and further fulfils high environmental standards. With PERGRAPHICA® paper we could give our FSC magazine a distinctly higher value, which was immediately accessible to each reader and about which we have received numerous positive reader comments.”
The Lokay printing house was responsible for printing the 2016 FSC Germany magazine. They used PERGRAPHICA® Natural Smooth in 300 g/qm for the cover and 150 g/qm for the inside pages. It was a positive experience, reported Thomas Fleckenstein of Druckerei Lokay: “The large format colour images and full colour images came out very well despite the open, natural surfaces. The paper dried very quickly and could be handled after a short time. Thanks to an above average bulk of 1.3, the magazine achieved very high-value haptics – so our customer was impressed by more than just the visual effect.”
The Italian print magazine Digitalic has chosen PERGRAPHICA® for the cover production. Francesco Marino, Digitalic’s founder and director, most appreciates the freedom that it allows for different printing technologies. He commented, “PERGRAPHICA® gives us the freedom to do almost anything. Our magazine covers use different printing processes, and PERGRAPHICA® maintains its qualities unchanged even after very different finishes. The creative level is a great advantage for us, as we can envisage anything for our covers and produce it, knowing that the paper will best realise our vision.”
The Austrian magazine PRINT & PUBLISHING used PERGRAPHICA® for its Summer 2016 edition. They chose to print on High White Smooth for the cover and Classic Rough for the inside pages. Michael Seidl, Managing Editor of the magazine, considered the outcome a success: “We could not be more impressed by the haptics, the satiny surfaces and the unbelievably high quality of the photo reproduction. We’ve also had positive feedback from our readers and advertising customers. The printing house and printers we used for the project likewise spoke positively about the papers’ printability.”
Since its launch, PERGRAPHICA® has won the admiration of many Russian designers and printers, who spoke of their positive experiences at the business breakfast event in October, organized by Double V and Mondi (A full report from the event can be found on the Facebook page of Russian distribution company Double V.). Demonstrating that the applications of PERGRAPHICA® are limitless, is the project of the designer Marina Adamova, who designed the photo sets for Avon’s advertising campaign in Russia. She found that unprinted PERGRAPHICA® makes the perfect backdrop for product photo shoots. She cited two reasons: its strength and flexibility make it perfect for cutting and folding by hand, and only this paper produces the correct shadows. Her Avon winter set images can be viewed at http://www.talamaskanka.com/avon-winter-set
The world-famous Bolshoi Theatre of Russia is another satisfied customer of PERGRAPHICA® Yury Tikhonov, Director of the Bolshoi Theatre printing house, said, “The paper we have chosen for the Bolshoi programmes reflects how we interact with the audience. Here, PERGRAPHICA® is a unique paper. It does not only share emotions, visualise images and promote creativity and inspiration, but enhances the status and highlights the best traditions of the theatre as well. The paper proves perfect in printing, aside from its splendid performance. This is truly the paper for perfectionists! With PERGRAPHICA® we never doubt the result.”
Local distribution partners add to customer convenience
Mondi uses a network of distribution partners to sell PERGRAPHICA® in certain European markets. Customers can obtain samples and place orders through their local paper merchant. In many European countries clients can obtain samples and purchase PERGRAPHICA® through local distribution companies. In central and eastern Europe, it is sold through Europapier. It is available in Germany from Paper Union, in Italy from Burgo Distribuzione, and in Russia from Double V.
Innovative and flexible qualities
Mondi left no stone unturned in developing PERGRAHPICA® as a premium design paper. To ensure optimal colour reproduction, Mondi worked with X-rite, the industrial leader in colour management systems and has developed specific ICC profiles and CxF files for the PERGRAPHICA® range.
As a hybrid printing paper, PERGRAPHICA® works well with all printing technologies. It delivers consistent, high-quality results for both offset and digital printing, as well as excellent haptics thanks to its above-average bulk. It is also well-suited to a variety of post-print processing such as cellophaning, embossing, creasing, die-cutting and more. PERGRAPHICA® is available in standard folio formats 64x90 cm SG/LG, 72x102 cm SG/LG and other folio formats upon request.
Sustainable. Every day.
PERGRAPHICA® is a Mondi Green Range product – one of many that support customers in going green. It is FSC® certified for responsible forestry, bears the EU’s Ecolabel and is produced exclusively in an ISO 14001-certified mill. It is also the only design paper brand included in the WWF’s ‘Check Your Paper’ resource for third-party audited, environmentally friendly pulp and paper products (checkyourpaper.panda.org).
More information about PERGRAPHICA® design papers is available at www.mondigroup.com/PERGRAPHICA
Christina Fadler, Communications & Event Manager, Uncoated Fine Paper
Tel: +43 1 79013 – 4917, E-Mail: [email protected]
Mondi Paper Sales GmbH, Marxergasse 4A, 1030 Vienna, Austria
We are Mondi: IN TOUCH EVERY DAY
Mondi is an international packaging and paper Group, employing around 25,000 people across more than 30 countries. Our key operations are located in central Europe, Russia, North America and South Africa. In 2016, Mondi had revenues of €6.7 billion and a return on capital employed of 20.3%.
We are fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and compound plastics, to developing effective and innovative industrial and consumer packaging solutions. With over 100 products customised into more than 100,000 solutions, we offer more than you may expect. Leading brands around the world rely on our innovative technologies and products across a variety of industries such as agriculture; automotive; building and construction; chemicals and dangerous goods; food and beverages; graphic and photographic; home and personal care; medical and pharmaceutical; office and professional printing; packaging and paper converting; pet care; retail and e-commerce; and shipping and transport.
We believe sustainable development makes good business sense. It's integral to our responsible and profitable growth, and embedded in everything we do, every day. We continue to look for ways to do more with less, promote the responsible management of ecosystems, develop and inspire our people, and enhance the value that our sustainable product solutions create.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. We have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.
About Mondi Uncoated Fine Paper
Mondi Uncoated Fine Paper is a business unit of Mondi’s Europe & International Division. In 4 paper mills in Austria, Slovakia, and Russia Mondi Uncoated Fine Paper produces environmentally sound office and professional printing papers tailored to the latest professional digital print technology. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC® or PEFC™ certified, 100% recycled or bleached entirely without chlorine.
Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3®, PERGRAPHICA® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.