Mondi relaunches IQ as “The intelligent Paper Brand”Publication Date:
25 January 2018
Vienna, 25 January 2017 – Mondi, the global packaging and paper Group, gives its office and professional printing paper IQ a brand new look. The IQ brand concept revolves around ‘Intelligence’ and what it means to be an intelligent paper solution, offering the right answer for all needs, from offset to digital printing. IQ combines this versatility with a 99.99% trouble-free runnability.
Since its launch in 2001, IQ has built up its strong brand recognition and is ranking today number two in brand awareness for all of Europe in the 2016 EMGE Cut-Size Survey. Mondi is building up on that high level of brand awareness with the rejuvenated image for IQ. This includes a new logo, freshly designed ream wrappers, and new sales and marketing tools.
“IQ is already one of the best-known paper brands in Europe,” says Johannes Klumpp, Marketing and Sales Director, Mondi Uncoated Fine Paper. “So we want to maintain its high profile and also highlight the great versatility of this portfolio: There is an IQ suitable for every printing technology and every purpose. Whether for office or professional printing, IQ has the solution for you.”
The IQ portfolio has continuously adapted to customer needs and could therefore build a loyal customer base. The success of the IQ story also rests upon the good partnership between Mondi and Europapier, Mondi’s key distribution partner for the IQ range.
“IQ has always been an essential and reliable part of our long-standing cooperation with Mondi. We are pleased to work now together on promoting IQ papers even further,” says Helmut Limbeck, CEO of Europapier Group. “We very much like the new IQ campaign, which gives the brand a fresher image and also focuses on what IQ paper really stands for - an intelligent solution for all printing needs. Europapier is serving around 10.000 customers with IQ papers, which is an impressive proof point of this statement.”
The concept of ‘IQ: Intelligent Paper Brand’ is captured in a short, dynamic video that is available on Mondi Group’s YouTube channel: https://www.youtube.com/watch?v=xyFg1FMaAos
The communicative power of IQ
Intelligence is defined as the mental quality that enables one to learn from experience and adapt to new situations. "This is exactly what our IQ papers stand for in the printing industry as they are versatile and can be easily adapted to all printing situations,” highlights Johannes Klumpp the story of the “Intelligent Paper Brand”.
Thirty-six colours and a grammage range from 60 up to 400 g/m² show the great diversity of the IQ portfolio. Symbolic for this diversity, new visuals were designed for all the sub-brands of the office and professional printing portfolio, each relating to the concept of intelligence. For its “high-performance paper” IQ PREMIUM a high-tech robot represents the enhanced productivity and quality the paper gives you in the work place. A bust of Leonardo da Vinci is featured on the new packaging of IQ ALLROUND, linking one of humankind’s greatest thinkers and multi-talents to a paper with perfect runnability that is the solid all-rounder among the IQ range.
Performance driven. Every day.
Not only is IQ versatile, it is also extremely reliable. Addressing end-customers’ challenges with printing, Mondi introduced the “Performance Champion” for their IQ paper portfolio. Provided it has been stored under proper conditions, Mondi ensures 99.99% trouble-free runnability of its paper on copiers, printers and other office equipment.
In addition, IQ SMOOTH and IQ PREMIUM both feature ColorLok® Technology, which enhances the quality of inkjet printing. With ColorLok®, pigments are held close to the surface, resulting in more vivid colours, bolder blacks and faster drying time.
Sustainable. Every day.
As with all Mondi uncoated fine papers, IQ is part of the company’s Green Range, which symbolises high environmental performance in sustainable paper production. IQ papers fulfil Mondi’s Green Range criteria for either FSC® or PEFC™ certification for responsibly managed forests. All Mondi IQ papers also carry the EU Ecolabel. IQ branded papers are sustainably produced at all three of Mondi’s European paper mills: Mondi Neusiedler in Austria, Mondi SCP in Slovakia, and Mondi Syktyvkar in Russia, offering the right paper solution to customers everywhere and every day.
Discover more about IQ at www.mondigroup.com/IQ
High-resolution images: https://images.mondigroup.com/pinaccess/showpin.do?pinCode=cSKPJgHipPQ9
Lara Jimenez Santiuste, Communication Manager Mondi Uncoated Fine Paper
Marxergasse 4a, 1030 Vienna, Austria
Tel: +43 1 790 13 4919
Email: [email protected]
We are Mondi: IN TOUCH EVERY DAY
Mondi is a global packaging and paper Group, employing around 25,000 people across more than 30 countries. Our key operations are located in central Europe, Russia, North America and South Africa. In 2016, Mondi had revenues of €6.7 billion and a return on capital employed of 20.3%.
We are fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and compound plastics, to developing effective and innovative industrial and consumer packaging solutions. With over 100 products customised into more than 100,000 solutions, we offer more than you may expect. Leading brands around the world rely on our innovative technologies and products across a variety of industries such as agriculture; automotive; building and construction; chemicals and dangerous goods; food and beverages; graphic and photographic; home and personal care; medical and pharmaceutical; office and professional printing; packaging and paper converting; pet care; retail and e-commerce; and shipping and transport.
We believe sustainable development makes good business sense. It's integral to our responsible and profitable growth, and embedded in everything we do, every day. We continue to look for ways to do more with less, promote the responsible management of ecosystems, develop and inspire our people, and enhance the value that our sustainable product solutions create.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. We have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.
About Mondi Uncoated Fine Paper
Mondi Uncoated Fine Paper is part of Mondi Group. In 4 paper mills in Austria, Slovakia, and Russia Mondi Uncoated Fine Paper produces environmentally sound office and professional printing papers tailored to the latest professional digital print technology. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC® or PEFC™ certified, 100% recycled or bleached entirely without chlorine.
Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3®, PERGRAPHICA® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.