Mondi wins Wellpappe Austria Award 2017 in the POS CategoryPublication Date:
12 October 2017
Vienna, Austria, 12 October 2017 – The international packaging and paper manufacturer Mondi received this year’s Wellpappe Austria Award in the „POS“category. The award recognises Mondi’s new packaging for premium consumer goods, which was developed by Mondi Grünburg and Matador, a traditional Austrian manufacturer of wooden toy construction kits. The high impact sales packaging „Box a Treasure“ impressed the judges thanks to its unusual and reclosable folding lid, among other features.
A selection of experts and promising young talents of the New Design University (NDU) worked with Mondi Grünburg to boost the traditional toy manufacturer’s market momentum and developed an exciting, fresh and eye-catching packaging concept. “I am very honored about winning the Wellpappe Austria Award since it recognises Mondi Grünburg’s innovations and technical expertise. In my experience combining clever design with high quality offset printing can significantly boost sales of value-added consumer products”, says Florian Richard, Product Development Manager at Mondi Grünburg. The result – an innovative, single-piece cardboard box - looks like a toolkit or treasure chest, thus enhancing product recognition. Larger construction sets have an additional handle.
The angularlid can be closed over and over again, thus facilitating long-term storage of the wooden components in the hexagonally shaped sales packaging. Consequently, the box remains part of the product experience for as long as possible – an excellent example of how packaging can breathe new life into products and turn them into a timeless treasure.
This year’s Wellpappe Austria Award is the third of its kind. Each year, the Forum Wellpappe Austria acknowledges outstanding corrugated cardboard innovations in six categories, including creative corrugated solutions, corrugated construction, POS, display, sustainability and young talent contributions. The award winning entries automatically qualify for the WorldStar, an international award run by the World Packaging Organisation (WPO).
Marketing Manager, Corrugated Packaging
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About Mondi Corrugated Packaging
Mondi Corrugated Packaging is a business segment of Mondi Group and a leading supplier of corrugated packaging in Europe, with strong focus on Central and South-East Europe. Through a network of 16 plants the company provides innovative design and state-of-the-art printing and gluing technology. The packaging types range from standard transit cases and heavy duty containers to upscale consumer displays. They are applied as shelf- or retail-ready solutions, transport cases or large containers when shipping FMCG's, perishables, consumer durables, industrial and dangerous goods as well as other products.
We are Mondi: IN TOUCH EVERY DAY
Mondi is an international packaging and paper group, employing around 25,000 people across more than 30 countries. Our key operations are located in central Europe, Russia, North America and South Africa. In 2016, Mondi had revenues of €6.7 billion and a return on capital employed of 20.3%.
We are fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and compound plastics, to developing effective and innovative industrial and consumer packaging solutions. With over 100 products customised into more than 100,000 solutions, we offer more than you may expect. Leading brands around the world rely on our innovative technologies and products across a variety of industries such as agriculture; automotive; building and construction; chemicals and dangerous goods; food and beverages; graphic and photographic; home and personal care; medical and pharmaceutical; office and professional printing; packaging and paper converting; pet care; retail and e-commerce; and shipping and transport.
We believe sustainable development makes good business sense. It's integral to our responsible and profitable growth, and embedded in everything we do, every day. We continue to look for ways to do more with less, promote the responsible management of ecosystems, develop and inspire our people, and enhance the value that our sustainable product solutions create.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. We have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.