Mondi celebrates First European Paper Bag DayPublication Date:
18 October 2018
Mondi’s dedicated social media campaign features an oversized paper bag artwork in Vienna to raise awareness of paper bags and their important contribution to mitigating climate change
Vienna, 18 October 2018 – For Mondi, 18 October 2018 is all about paper bags: On this first ever European Paper Bag Day, the global packaging and paper producer is celebrating paper bags as the sustainable and efficient packaging solution for today and the future by launching a comprehensive social media campaign across Europe.
The star of the campaign is an oversized paper bag, which surrounds a 6-metre high pine tree in front of a shopping centre in Vienna to illustrate how we can protect the world’s natural sources by choosing the right packaging. The main campaign message is illustrated on the paper bag – a striking “CO2” logo with the “C” crossed out. With this giant artwork, Mondi aims to raise awareness, illustrate the sustainable advantages of paper bags, and encourage consumers to act responsibly in their packaging choices. With the hashtags #EuropeanPaperBagDay and #EPBG, the public can join in the campaign.
Mondi has also created a video, which will be published on various social media channels such as Facebook, Instagram, LinkedIn and YouTube on 18 October. The video shows how passers-by react to the large-scale installation and is linked to the campaign page www.paperbagday.eu, which provides facts about why paper bags help to mitigate climate change:
- Paper bags are natural and renewable
- Paper bags store carbon dioxide (CO2)
- Paper bags have a lower climate impact
- Paper bags are reusable
- Paper bags are recyclable
- Paper bags are biodegradable
- Paper bags help to reduce plastic waste
The annual action day and its key messages were initiated by “The Paper Bag” platform, a collaboration of Europe’s leading kraft paper manufacturers and paper bag producers, of which Mondi is a member. It is hoped that the event will highlight the advantages of paper bags and encourage consumers to combine their personal packaging choices with the right choice for the environment. Using paper bags is an expression of a modern, sustainable lifestyle and it helps to mitigate climate change and reduce plastic waste.
The campaign will be continued in 2019 to establish European Paper Bag Day as an annual event.
Fact box about paper bags:1)
Paper bags are a high-strength natural packaging format. European-produced paper bags are made from renewable raw materials from sustainably managed European forest areas. Thanks to their long fibres, paper bags are a good source for recycling. On average, in Europe, these fibres are reused 3.5 times.2) Moreover, they are biodegradable and decompose within two to five months. The strong fibres as well as the construction of the bags make them a very resilient shopping companion. Paper carrier bags can transport a wide range of products weighing up to 12 kg: from food, fashion, beauty and decorative items to electronics.
Senior Communications Manager
Mondi Fibre Packaging / Paper
Tel: +43 1 79013 4751
Email: [email protected]
Mondi is a global leader in packaging and paper, delighting its customers and consumers with innovative and sustainable packaging and paper solutions. Mondi is fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is embedded in everything Mondi does. In 2017, Mondi had revenues of €7.10 billion and underlying EBITDA of €1.48 billion.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker MND, and a premium listing on the London Stock Exchange for Mondi plc, under the ticker MNDI. Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.