World Food Innovation Award for a packaging solution inspired by naturePublication Date:
12 March 2018
Mondi wins World Food Innovation Award with a packaging solution inspired by nature
Vienna, 12 March 2018 – The global packaging and paper group Mondi received a World Food Innovation Award 2018 in the “Best Packaging Design” category. The competition – organised for the fourth time by FoodBev media – recognises the company’s innovative concept for the Pistachio Dream box. Out of 220 entries from over 20 countries, the panel selected Mondi’s submission for its increased shelf appeal of dry food products at point of sale.
The judges welcomed the creative thinking behind the Pistachio Dream. The corrugated outer shell surrounding the nuts’ primary packaging enables easy stacking on the shelf and conveys the brand’s premium characteristics. The packaging structure and opening mechanism resemble the product itself: by simply pulling the two sides of the box apart, the end-user mimics the process of peeling off the outer shell of the pistachio. Besides facilitating easy manual assembly and opening, the exterior walls play an additional role – they provide a convenient receptacle for the empty pistachio shells after consumption. This enhanced functionality supports end-user convenience and boosts brand awareness. Combined with its intriguing design, the Pistachio Dream packaging positions the product as a premium item on the shelf that grabs consumers’ attention.
Armand Schoonbrood, COO Corrugated Packaging at Mondi, states that “today’s busy lifestyle means that consumers demand products that make life simpler and more comfortable while the product experience, health and environmental aspects continuously influence purchasing decisions. This convenience trend is particularly prominent in the food sector where the number of products on the shelf is continuously rising. Large and small brands compete for customers’ attention. As a result, we aim to develop new packaging concepts that proactively meet these needs and help set the scene for a future that stimulates the senses”.
Marketing Manager, Corrugated Packaging
Tel.: +43 1 790 13 4972
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Mondi is a global leader in packaging and paper, employing around 26,000 people in over 30 countries. We are fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is embedded in everything we do, with clearly defined commitments across 10 action areas. We delight our customers with our innovative and sustainable packaging and paper solutions. Our major operations are in central Europe, Russia, North America and South Africa. In 2017, Mondi had revenues of €7.1 billion and a return on capital employed of 19.7%.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker MNDI. We are a FTSE 100 constituent, and have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.