Dune Packaging Ltd has partnered with Mondi to grow its market share by offering more complex, multicolour designs on its open mouth paper bag packaging. Working with Mondi, Dune Packaging is now using Mondi's Advantage Kraft White Print paper to produce high quality packaging for consumer food produce including flour, maize and grain. The current market norm in East Africa is two-colour flexo printing thereby limiting the "shelf appeal" for consumers.
By investing in improved machinery as well as upgrading the bleached kraft paper they use has enabled Dune Packaging to supply bags of even higher quality and value to their growing customer base.
We identified the possibility of changing the Kenyan milling industry’s packaging towards full-print, six-to-eight colour sophisticated designs that are pre-printed. Mondi showed us the Advantage Kraft White Print grade and we knew it would help clients differentiate their products. Taking that first step required us to purchase an 8-colour Miraflex. It has been so successful that we have since installed our second, and now both printers are already running at full capacity using Mondi Advantage Kraft White Print.
Conny Josefsson, Sales Director for Mondi Kraft Paper, explains: “Our clients prefer to use Advantage White Kraft Print on demanding jobs that require a more complicated print, highly detailed graphics or substantial ink coverage of the surface. In other words, they use our Print grade when their customer requires the best possible shelf appeal of the product being packed.”
Inspired by the positive experience of working with Mondi and its market-leading products, Dune Packaging is expanding the range of Mondi’s kraft paper products used in its packaging portfolio.
Two more Kenyan based Mondi customers, Paperplast and King Plastics, have now also invested in upgrading their facilities by purchasing Miraflex 8-colour printers to offer the benefits of Mondi’s Advantage Kraft White Print.
Waltraud Seiner, Head of Marketing and Communication
Mondi Corrugated Packaging
Tel: +43 1 79013 4754
Email: [email protected]
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative packaging and paper solutions that are sustainable by design. Our business is fully integrated across the value chain – from managing forests and producing pulp, paper and plastic films to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the centre of our strategy and intrinsic in the way we do business. We lead the industry with our customer- centric approach, EcoSolutions, where we ask the right questions to find the most sustainable solution. In 2019, Mondi had revenues of €7.27 billion and underlying EBITDA of €1.66 billion.
Mondi has a premium listing on the London Stock Exchange (MNDI), and a secondary listing on the JSE Limited (MNP). Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.