The winners of the IPA Effectiveness Awards 2022 were announced at a ceremony in London on 10 October. The vividly illustrated campaign “Catching Feels” for the premium design paper range PERGRAPHICA® received two of the prestigious awards. Created by London-based agency True in partnership with Adobe Stock, this campaign has won an impressive 16 awards to date.
The campaign truly combines paper love and creative passion. Brand and Product Manager at Mondi, a global leader in packaging and paper. True clearly understood this passion and created a campaign – exceptional visualization with Adobe Stock premium visuals and a seamless implementation on analogue and digital channels make passion for paper very tangible. We’re incredibly proud of the campaign and the commercial success it has achieved. “Catching Feels” has not only captured the hearts and minds of our colleagues who love to rave about PERGRAPHICA® but also our most demanding customers. We really elevated the status and brand perception of PERGRAPHICA.
For the “Catching Feels” campaign, True and PERGRAPHICA® took home the inaugural Best B2B Effectiveness Award and the Bronze Award for Regional Market Effectiveness. Established in 1980, the Institute of Practitioners in Advertising (IPA) Awards have turned Effectiveness into the global language of marketing. Every two years, they celebrate and showcase agencies, media owners or advertisers worldwide that successfully prove that their communications activity paid back. With 60 judges from 13 countries who represent the brightest minds in the industry, the submitted campaigns are thoroughly evaluated.
The Mondi case study, as described by the IPA, reveals their rationale for the recognition:
“Mondi, the global packaging and paper manufacturer, targeted share growth for its premium design paper brand, PERGRAPHICA®. This paper shows how Mondi balanced activities towards brand building, to persuade more end-users to insist on superior quality paper. The strategy involved partnership with Adobe, use of emotive films and other digital assets, and a creative idea of “Catching feels”, as a metaphor for making people fall in love with your creative project.”
The extensive PERGRAPHICA® range of premium design papers opens new opportunities for creative designers, print producers, premium printers, publishers and luxury packaging converters. As paper for perfectionists, PERGRAPHICA® fulfils customer requirements, providing peace of mind at all levels. The entire portfolio is produced in Austria, CO2 neutral, meets the strict international standards set by FSC™ and EU Ecolabel, and is Cradle to Cradle Certified® Bronze.
More information For inspiration and stories explore Mondi’s PERGRAPHICA® range: https://www.pergraphica.com
For high-resolution photos, please visit: https://images.mondigroup.com/smartViews/view?view=418qkasaRaZC
About Mondi Uncoated Fine Paper
Uncoated Fine Paper is a business unit of Mondi Group. In its operating sites, Mondi Uncoated Fine Paper produces pulp and environmentally sound office and professional printing papers tailored to the latest professional digital and offset print technologies. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. Mondi’s Green Spirit approach serves as a guide and signpost, a future-oriented and positive attitude that connects the company to its customers – making an impact together. As part of the Mondi Action Plan 2030 (MAP2030), Mondi is the first to offer an extensive uncoated fine paper portfolio as Cradle to Cradle Certified® Bronze Level meeting the high standards and demanding requirements of this certification scheme which marks the step from a linear to a circular economy.
Its renowned brands such as Color Copy, PERGRAPHICA®, NAUTILUS®, NEUJET®, IQ, MAESTRO®, BIO TOP 3®, DNS® or ROTATRIM are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication. Converters appreciate the excellent printability and smooth handling of Mondi’s professional printing papers.
Senior Communications Manager
Mondi Uncoated Fine Paper
Tel: +43 1 79013 4917
Email: [email protected]
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and films, to developing and manufacturing sustainable consumer and industrial packaging solutions using paper where possible, plastic when useful. Sustainability is at the centre of our strategy, with our ambitious commitments to 2030 focused on circular driven solutions, created by empowered people, taking action on climate.
In 2021, Mondi had revenues of €7.0 billion and underlying EBITDA of €1.2 billion from continuing operations, and employed 21,000 people worldwide. Mondi has a premium listing on the London Stock Exchange (MNDI), where the Group is a FTSE100 constituent, and also has a secondary listing on the JSE Limited (MNP).