Mondi, a global leader in packaging and paper, has partnered with Japanese consumer goods manufacturer Kao to create a recyclable, lightweight packaging solution for its Goldwell hair lightening products. The new stand-up pouch reduces plastic usage without compromising on strength and durability and thus supports Kao and its salon business in their efforts to reduce their environmental footprint and to help salons run their businesses more sustainably.
Goldwell is a salon-quality brand of Kao Salon Division, the fourth biggest professional hair care business in the world. Its broad offering of hair care, styling and colour products also includes a range of hair lightening products created for in salon use. These were previously packed in rigid plastic containers, however working with Mondi and along its EcoSolutions approach, Kao is reducing the overall amount of plastic in individual packs by 80%.
Mondi’s innovative solution packs the powdered products in flexible, re-closable stand-up pouches that are made of mono-material, meaning they are recyclable. The pouch is provided to the user together with paper instructions inside a carton box, enabling the pouch to be stacked when stored, and results in a lower carbon footprint compared to the previous packaging alternative.
The empty pouches can be folded flat to ensure efficient transport to the factory. When filled, they provide optimum protection for the product, preventing contact with moisture or vapour coming in, which would render it unusable. The packaging is completely safe as chemicals cannot diffuse through the tightly sealed packs. For convenience, the packaging is also easy to reclose with a recyclable top slider and tamper-evident membrane.
The solution we developed with Kao contains a chemical-based product that is particularly sensitive, so we needed to consider safety and quality at all times. The new packs are completely secure during shipment when filled and easy to transport. Kao is passionate about making the right changes for a more sustainable world while ensuring the high quality and user-friendliness of its products, to deliver the best customer experience. It was a pleasure to work with the Kao team on creating this product.
Elmar Mussenbrock, Director Sustainability, Kao Salon Division adds: “Sustainable packaging is one of the key elements of our ESG strategy and reducing plastic is our first priority – what hasn’t been produced cannot cause any harm. With its great expertise and professional approach, Mondi has enabled us to deliver a much more progressive pack for our Goldwell LightDimensions SilkLift range, reducing the carbon footprint of the packaging by 65% compared to its former box.”
Judith Wronn, Senior Communication Manager
Flexible Packaging & Engineered Material
Tel: +49 151 17714692
Email: [email protected]
Melanie Schnitzler, Associate Director Communications EMEA
Tel: +49 (0) 6151 3960-686
Email: [email protected]
Kao Germany GmbH | Pfungstädter Straße 98-100 | 64297 Darmstadt
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative packaging and paper solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the centre of our strategy and intrinsic in the way we do business. We lead the industry with our customer-centric approach, EcoSolutions, where we ask the right questions to find the most sustainable solution. In 2021, Mondi had revenues of €7.7 billion and underlying EBITDA of €1.5 billion.
Mondi has a premium listing on the London Stock Exchange (MNDI), and a secondary listing on the JSE Limited (MNP). Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries, and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America, and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,420 billion yen in annual sales. Kao employs about 33,500 people worldwide and has 135 years of history in innovation. Please visit the Kao Group website for updated information.