Mondi, a global leader in packaging and paper, and Henkel are helping consumers to wash dishes more sustainably by creating a completely new reuse packaging concept. The two companies worked together on a packaging solution for Henkel’s hand dishwashing products that allows refilling plastic bottles from flexible pouches. This supports Henkel’s sustainability targets of making 100% of its packaging recyclable or reusable and reducing 50% of fossil-based virgin plastic by 2025.
Since January, consumers can purchase a new keep-at-home refillable pump dispenser with refills in the lightweight, mono-material pouch produced by Mondi. The flexible stand-up pouch reduces plastic by 70% every time it replaces rigid plastic bottles and is easy to recycle where existing infrastructure exists.
Convenient and lighter to carry home, the pouch completely empties thanks to its shaped design, leaving no residue. It is soft touch with a sturdy base so it can easily stand in-store, offering retailers attractive and eye-catching on-shelf appeal while also communicating all the brand information including sustainability benefits. Mondi’s leak-proof pouch is certified according to ISTA 6, providing a highly durable packaging for both in-store and online shopping.
Sustainability is a vital element in the homecare industry and a trend that is shaping the whole market - and rightly so. At Mondi, we have defined sustainability goals that focus on circular driven solutions in our MAP2030 action plan. This includes a target to make 100% of our products reusable, recyclable or compostable by 2025 – just like the recyclable pouch for Henkel. Our EcoSolutions approach meant that we worked very closely with the Henkel team to create the new packaging. While the aim was to provide a solution that helped Henkel reach its sustainability targets, we also needed to ensure the materials and structure would protect the product in transit and on-shelf, preventing leakage and minimising waste.
Carsten Bertram, Head of Global Packaging Innovation Dishwashing at Henkel added: “At Henkel, we recognize our responsibility related to packaging. We’re committed to driving sustainable packaging and have a set of ambitious targets. Our strategy is based around circular economy and focuses on integrating recycled plastics, reducing the amount of plastic packaging, having reusable packaging and using fully recyclable packaging concepts to close the loop. Mondi was the obvious partner to help us with their expertise in creating the best possible solutions - for the product, the planet and the customer.”
The new packaging concept is being launched for Henkel’s brand Pril in Germany. It has been certified by “Blauer Engel”, the independent ecolabel of the German Federal Government that sets stringent standards for environmentally responsible products and services.
Learn more about our EcoSolutions approach.
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative packaging and paper solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the centre of our strategy and intrinsic in the way we do business. We lead the industry with our customer-centric approach, EcoSolutions, where we ask the right questions to find the most sustainable solution. In 2020, Mondi had revenues of €6.66 billion and underlying EBITDA of €1.35 billion.
Mondi has a premium listing on the London Stock Exchange (MNDI), and a secondary listing on the JSE Limited (MNP). Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
About Mondi’s eCommerce packaging solutions
Mondi Group offers a full portfolio of eCommerce packaging solutions and products that are fit for purpose, innovative and sustainable by design. We are setting new standards in the industry with our expertise in sustainable materials and product design. Driven by an agile and customer-centric mindset, our network of more than 100 in-house packaging designers develop award-winning eCommerce solutions together with our partners. Our focus is on decreasing total packaging costs, reducing waste, and meeting end-consumer needs through a combination of our sustainability expertise and full portfolio of multi-material solutions, including kraft and functional barrier paper, paper bags and corrugated solutions.
About Mondi Consumer Flexibles
Mondi Consumer Flexibles is part of Mondi’s Business Unit Flexible Packaging and a global manufacturer of tailor-made flexible plastic and hybrid packaging solutions that are sustainable by design. The product range includes pre-made bags, stand-up pouches and high-performance barrier materials with film- and paper-based solutions. Making it possible to provide paper where possible, and plastic when useful. We serve some of the world’s biggest brands and FMCG’s in categories such as fresh food, pet food, home, and personal care. Committed to quality, we provide customer-oriented packaging solutions and cutting-edge innovations developed by our state-of-the-art R&D centre in Gronau. Our network serves customers from 27 operations located in 12 countries.