The rise of the
silver surfer

eCommerce savvy silver surfer

Those online shoppers aged 50+ are known as silver surfers – a growing demographic with considerable amounts of disposable income. Propelled by the changing consumer habits during the Covid-19 pandemic, they are embracing the convenience of online shopping more than ever before.

Internet usage by mature consumers is still very different to their younger counterparts who are more familiar with technology, but it doesn’t mean they are digitally inept. Seniors are an underserved demographic with exponential spending power, and we need to know how to reach them better.

We take a deep dive into how age affects eCommerce behaviour and how we can attract this burgeoning market of online shoppers.

Download the whitepaper now and learn more about:

• The Rise of the silver surfer
• Webshop design: Challenges of targeting silver surfers
• Packaging designed for senior citizens
• What silver surfers look for in good packaging