Our industrial bags plant in Sulaymaniyah, northern Iraq, is the first industrial bags plant in the country. It serves a growing cement industry, which is rebuilding the country. In 2014, our business in Iraq faced major challenges due to the political situation and its impact on local infrastructure and social cohesion. A new management team needed to turn the company around in the midst of significant uncertainty – not just due to political and market instability but also logistical challenges and low productivity. With a high dependency on expat employees – many of whom had left the country – our committed local team decided to begin by building employee morale and encouraging teams to work together and keep each other safe across a diverse, multicultural environment. They set out to inspire the workforce by setting strategic goals, and focusing everyone on working together on activities with high impact to meet stakeholders’ expectations. By the end of 2018, sales volumes were up 120% and ROCE also increased significantly. Mondi Kaso now has excellent financial and operational results, delighted shareholders and customers and, very importantly, inspired employees.