Packaging as a brand experience: how white digital printing on brown paper supports premium presentation for Riedel Glas
As a premium brand, Riedel Glas relies on packaging that reflects the quality, craftsmanship and design of its glassware.
With Mondi as its long-standing partner, packaging becomes more than protection – it turns into a brand experience that supports premium presentation at the point of sale.
For the market launch of the All American Bourbon glass series, Riedel Glas required packaging that would reflect the authenticity of the product while clearly communicating its premium positioning at the point of sale. Mondi developed a solution using brown kraftliner combined with precise white digital printing – a design that balances natural appeal with strong visual impact.
Digital printing for complex designs on brown paper
The packaging design places high demands on print quality. Fine lines, very small fonts and integrated QR codes need to be reproduced with absolute precision on a brown substrate. Mondi’s digital printing technology proved to be the ideal solution, enabling sharp, consistent results without the use of printing plates.
At Mondi’s Ebersdorf site in Germany, digital printing has recently been expanded to include white ink. This investment allows high-opacity white elements to stand out clearly on brown kraftliner, delivering excellent contrast and legibility. The technology applies ink in ultra-fine droplets directly onto the material, ensuring sharp edges, accurate detail and maximum design freedom.
Flexible, sustainable packaging that supports brand storytelling
Beyond visual quality, data-to-print technology offers additional benefits. Variable designs and serialised QR codes can be produced within a single print run, supporting traceability, automation and targeted communication along the supply chain.
The result is a fully recyclable sales packaging solution that combines sustainability with premium design. For Riedel Glas, the packaging becomes an integral part of the brand experience, supporting storytelling, information and product presentation in one cohesive solution.
By combining advanced digital printing technology with deep packaging expertise, Mondi helps brands like Riedel Glas turn packaging into a powerful differentiator – and create standout solutions that perform at the point of sale.
If you’d like to learn more about how digital printing can also optimise logistics and efficiency, discover how Mondi supported Komsa with a tailored digital printing solution.