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Group eCommerce Trend Report 2026

Transforming market insights into better solutions.

Built on deep, continuous market research, we explore how digital convenience and physical experience are becoming increasingly connected, and how packaging innovation plays a vital role in bringing the two together.

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Large freestanding “72%” figures positioned along a residential street in front of brick houses. A person at a doorway hands over a parcel-sized box to another person standing outside. Text on the box reads: “would avoid buying again after oversized packaging…”. Additional text on the image reads: “Overpackaging is now a loyalty risk*” and “*2026 eCommerce Trend Report”.

Large freestanding “86%” figures displayed in a bright residential kitchen. A person holding a dog places an item into a recycling bin beside a cardboard box. The box contains the text: “want sustainable packaging”. Additional text on the image reads: “Yet 19% of Gen Z knowingly bin recyclable packaging.*” and “*2026 eCommerce Trend Report”.

Large freestanding “79%” figures displayed inside a residential hallway near a staircase. A person holds a parcel wrapped in brown paper featuring the text: “of Gen Z say that packaging influences purchase”. Additional text on the image reads: “The doorstep is now your brand channel*” and “*2026 eCommerce Trend Report”.

Large freestanding “60%” figures installed in an urban street setting outside brick buildings. A person stands beside the number six looking at a mobile phone. Text on the image reads: “60% use AI to research products…” and “But packaging helps decide who buys again*”. Additional text reads: “*2026 eCommerce Trend Report”.