Diving into the Mondi Group eCommerce Trend Report 2026: Expert insights with RetailX Founder Ian Jindal
Consumer expectations in eCommerce continue to evolve rapidly. Artificial intelligence is transforming how consumers discover and purchase products, while sustainability, packaging performance and the delivery experience remain key drivers of customer loyalty.
In this expert conversation, Julia Rohracher is joined by renowned eCommerce industry expert Ian Jindal, Founder of RetailX, to explore the findings of the jointly developed Mondi Group eCommerce Trend Report 2026.
Drawing on insights from 6,000 online shoppers across Germany, Poland, France, Sweden, the UK and Türkiye, the discussion explores how consumer behaviour is changing, where regional and generational differences emerge, and what these developments mean for online retailers, marketplaces, logistics providers and brands.
What you will learn
In this webinar, we discuss:
- How AI is reshaping the online shopping journey, with 60% of consumers already using AI tools during their purchasing process
- Why 98% of consumers consider product protection essential and 86% expect sustainable packaging
- The growing importance of packaging as a driver of customer loyalty, with 67% saying packaging influences whether they buy from a retailer again
- Key generational differences in online shopping behaviour, from Gen Z's focus on innovation and unboxing experiences to Baby Boomers' preference for practicality and sustainability
- Regional insights across Europe, including why Türkiye continues to lead in AI adoption and consumer engagement
- What retailers can learn from these findings to strengthen customer experience and remain competitive
Who should watch
This webinar is designed for:
- Online retailers and marketplaces
- eCommerce professionals in operations and fulfilment
- Packaging and sustainability specialists
- Marketing and customer experience professionals
- Anyone interested in data-driven insights into the future of eCommerce