Regional Marketing Specialist

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Location
Wien, Austria
Schwarzenberg, Germany
München, Germany
Hamburg, Germany
Halle, Germany
Greven, Germany
Ebersdorf bei Coburg, Germany
Business unit
Corrugated Packaging
Department
Marketing & Communications
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We are looking for Regional Marketing Specialist to our location in Germany or Austria

The Regional Marketing Specialist is responsible for developing compelling product positioning and go-to-market strategies for Mondi’s Corrugated Solution and Solid Board portfolio, with a strong focus on sustainability and sales enablement. This role involves executing multi-channel campaigns and collaborating with Sales & Technical teams across 16 Corrugated Solutions plants in Central Europe.

Your mission:

  • Market Analysis & Insights:

- Conduct market research and competitive analysis to identify trends, customer needs, and differentiation opportunities (e.g. via Dealfront)

- Collect and interpret feedback from sales teams and customers to inform product positioning

  • Product Positioning & Messaging:

- Define and implement value propositions and go-to-market strategies for products and sustainability solutions

- Ensure consistent product messaging in collaboration with CE Marketing Lead and central marketing teams

  • Collaboration with Sales Team & Technical Teams:

- Develop technical sales material, product propositions, and sustainability-related content (e.g. how to videos, tech sheets)

- Work closely with Business Development, Innovation, and Sales to align offerings with market needs (e.g. COIN sessions)

  • Content Development:

- Produce targeted product and sustainability collateral brochures, and presentations

- Coordinate with Central Marketing and Sustainability teams to ensure alignment across the CE region

- Manage digital marketing efforts, including SEO strategy, website optimization, and social media engagement in close collaboration with the Central Marketing team

  • Monitoring & Reporting:

- Measure effectiveness of product positioning and go-to-market activities; prepare reports and recommendations

Your profile:

  • Bachelor’s degree in marketing, Business Administration, Packaging Technology, or related field
  • Minimum of 3-5 years’ experience in product marketing within packaging or related
  • Excellent command of German and good English skills
  • Ability to analyze market data and translate insights into actionable strategies.
  • Proficiency in digital marketing tools, CRM systems, and MS Office Suite.
  • Ability to work collaboratively across diverse cultural contexts.
  • Ideally: Experienced with product of corrugated packaging and manufacturing processes.
  • Strategic Thinking: ability to analyse market trends and align those with overall business goals to drive sustainable growth
  • Market & Customer Orientation: ability to anticipate needs and identify opportunities and deliver value driven solutions
  • Creativity & Innovation: enabling colleagues in the plants to identify patterns, new ideas, creative and innovative solutions, thinking out of the box and challenging the status quo
  • Cross-functional Collaboration: Ability to build and maintain strong relationships across the Corrugated Solutions plants
  • Analytical Skills: ability to interpret data and translate insights into actions
  • Project Management: Strong project management skills with the ability to plan, execute, and evaluate communication initiatives effectively.
  • Proactivity, innovation, and capability of translating technical product features into compelling value propositions that resonate across diverse markets.
  • Regular travel within the region to customer sites, trade shows, and company offices.

We offer you

  • Start: immediately
  • Employment Type: Full-time
  • An inspiring role in an international environment in our Corrugated Solutions Central Europe Region.

Benefits:

  • Learning & Development
  • Mobile phone for employees
  • Remote/Hybrid model work
  • Flexible working hours

Benefits:

  • Flexible working hours
  • Learning & Development
  • Mobile phone for employees
  • Remote work flexibility

Get in touch:

We strive to create a culture that inspires our people to reach their full potential. Going the extra mile – for colleagues and customers – our people drive our passion for performance and are the key ingredient of Mondi’s success. Be part of our future. Should you need further information, please contact Joanna Januszewska, Senior Recruiter via Linkedin.

Do you want to know more about Mondi? We are a global leader in packaging and paper, contributing to a better world through innovative solutions that are sustainable by design. Our global team of 24,000 people works across 100 production sites in more than 30 countries.

Our strength lies in our diversity. We are dedicated to creating a team that reflects the diversity of the world we operate in. We encourage applications from traditionally underrepresented groups, including women, visible minorities, LGBTQI+ individuals, and people with disabilities. Even if you don't meet all the listed qualifications, we still want to hear from you. We believe in your potential and are committed to supporting you as you grow and learn at Mondi. If you need any accommodations during the recruitment process, please reach out to the contact person listed above.

Only CVs uploaded onto our online career platform will be taken into consideration. With your application, you will be redirected to our recruiting platform. After creating an account, you will receive an activation link. If you do not find the email in your inbox, please check your spam folder or add the address no-reply@mondigroup.com “safe list” or address book.

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